About Us
Since the 1940's Direct-Line Insurance has been taking care of customer's homes, autos, farms, and businesses. Additionally, both the Millet and Warburg branches offer AB Registries Services and ATB Banking Services. We're here to help you with all of your financial needs. We service across Alberta.
Our Customers
Our Employees
Our Brokers are some of the best professionals in the business with many years of experience helping clients obtain the right insurance. They Know the industry and have encountered a wide range of scenarios. As members of the Insurance Brokers Association of Alberta, we're also committed to continuous learning and betterment of the industry.
Our Insurance Companies
- Intact
- Wawanesa
- Peace Hills
- RSA
- Pembridge
- Aviva
- TuGo Travel Insurance
- Beacon
- Premier Marine
- Chartis
- Underwriting Solutions
- Lloyd’s of London
Our Affiliations
Direct-Line is a committed member of the Insurance Brokers Association of Alberta (IBAA). The IBAA is a not for profit trade association representing more than 5300 insurance brokers in Alberta. Since 1921, the IBBA has represented insurance broker and consumers to ensure professional standards are met and a fair representation of choice exists for consumers. The IBBA is recognized by government, insurance companies, and consumers, and is a member of the Insurance Brokers Association of Canada.
Direct-Line has had contributed two Presidents to this Association. Larry Heron, founder of Direct-Line, was President during the 1981-82 term, and most recently, Gord Enders, current President of Direct-Line, was President for the 2013-14 terms.
During his time as President of the IBAA, Gord oversaw the IBAA efforts during the 2013 Floods, and became a committed advocate for the introduction of flood insurance, which is now a product being offered by most insurance companies across Canada.